Pune, IndiaDubai, UAEDubai, UAEAbu Dhabi, UAERiyadh, Saudi ArabiaRas Al Khaimah, UAESingaporePattaya, ThailandRayna was not created in a boardroom.
It was built on the ground - inside hotel travel desks, working directly with travelers and solving real problems in real time.
What began as a small operation with limited resources grew through persistence, discipline, and a deep commitment to understanding destinations from the inside out. In the early days, structured online booking systems for experiences in the region were limited. Travelers often arrived without advance bookings, and operational coordination required hands-on management.
Pune, IndiaDubai, UAEDubai, UAEAbu Dhabi, UAERiyadh, Saudi ArabiaRas Al Khaimah, UAESingaporePattaya, ThailandRayna grew by filling that gap - not as a marketplace, but as an operator.
2 to 1,500+
Team Growth
In the beginning, every booking was handled manually. Emails, calls, and spreadsheets required constant attention.
As volume increased, it became clear that scaling responsibly required systems designed specifically for operational realities.
That realization led to the development of our own technology infrastructure - built around booking control, supplier management, transfers, accounting, and service delivery.
From two people, Rayna has grown into a group of over 1,500 professionals, operating across the Middle East, Southeast Asia, Europe, and India, with more than 100 travel desks in the UAE alone.
Growth was never pursued for visibility. It was pursued for control, consistency, and responsibility.
2 to 1,500+
Team Growth
We were not created in a boardroom. We were built on the ground - inside hotel travel desks, working directly with travelers and solving real problems in real time.
Over 25 million happy guests have trusted us to create memorable travel experiences.
Over 35 global offices support travellers across destinations worldwide.
Over 1,600 travel professionals work together to deliver reliable service every day.
Over 20 years of experience in creating trusted and seamless travel experiences.
Over 10,000 guests are served daily with comfort, confidence, and care.
Over 50 awards received for excellence, innovation, and consistent travel service.
Turning every trip into a story worth sharing. Your Experience. Our Responsibility.
Rayna does not operate as a listing platform that forwards bookings to third parties.
We believe experience businesses must be managed by people who understand the destination on the ground - its logistics, risks, timing, and expectations.
Because we operate assets, manage both shared and private transfers, maintain operational offices in key destinations, and work directly with service teams, we can anticipate challenges before they occur.
Today, we manage and deliver services to more than 10,000 guests daily through structured systems and operational accountability.
Our belief is simple:
The first time you travel with Rayna, you’re a customer - but from the very next journey, you become part of the Rayna family, connected by trust, care, and lasting experiences.
Rather than directing profits outward, Rayna reinvested into strengthening operational control.
Over time, this led to the development and acquisition of multiple operating brands and assets - including desert camps, marine operations, floating restaurants, adventure experiences, hot air balloon operations, and transportation infrastructure.
These investments were not made for expansion alone. They were made to ensure:
Stronger Quality Control
Operational Flexibility
Reliability for Last-minute Bookings
Fair and Transparent Cancellation Policies
Cost Efficiency for Customers
Higher Safety Standards
All Rayna-owned operations are insured through leading providers under comprehensive coverage - because experience businesses require accountability, not shortcuts.
As global OTAs expanded, many small and mid-sized travel agencies struggled to compete digitally due to rising advertising costs and lack of infrastructure.
Rayna's long-term vision includes supporting the broader travel community by providing access to:
End-to-end Operational Systems
Integrated Inventory and Transfer Control
Branded and Non-Branded Franchise Models
API and White-Label Access for Easy Integration.
We believe sustainable growth is built on strong local operators supported by strong systems.
Operational frameworks built from real-world experience
We believe sustainable growth is built on strong local operators supported by strong systems.
Rayna's technology division was born out of necessity.
When existing tools could not support operational complexity, we built our own systems - designed from firsthand experience managing bookings at scale.
Our philosophy remains clear: technology should empower destination experts - not replace them.
B2C and B2B Platforms
White-label Solutions
Supplier Management Systems
Operational Control Modules
API Integrations
Franchise-Ready Infrastructure
Rayna was built on trust, referrals, and consistent service delivery - not solely on advertising budgets.
In a competitive industry, speed often overshadows substance.
We believe experience businesses require something different.
They require:
Human Understanding
Operational Discipline
Long-term Relationships
Responsible Growth
We do not aim to be the largest marketplace. We aim to be the most reliable destination expert.
In a competitive industry, speed often overshadows substance.
We believe experience businesses require something different. They require:
Human Understanding
Operational Discipline
Long-term Relationships
Responsible Growth
Rayna was built on trust, referrals, and consistent service delivery - not solely on advertising budgets.
We do not aim to be the largest marketplace. We aim to be the most reliable destination expert.
Travel with confidence knowing that your safety comes first. We follow strict standards, partner with trusted providers, and ensure every detail is carefully planned to give you a worry-free experience.
Rayna Group is consistently recognized as a global travel and technology leader, see our industry awards below.
Lapita, Dubai Parks & Resorts
Customer Appreciation
Customer Appreciation
2025
Majestic Hotels
Majestic Partners Award 2025
Majestic Partners Award 2025
2025
tbo.com travel simplified
Exemplary Business Contribution
Exemplary Business Contribution
2025
Trav buzz news
Destination Management
Destination Management
2024
Hotelbeds
Most Supportive Team
Most Supportive Team
2022
Golden Sands
Thank you Support throughous
Thank you Support throughous
2024
Dubai Dolphinarium
Dubai Dolphinarium
Dubai Dolphinarium
2023
AL Khoory
Top Performer Award
Top Performer Award
2025
apiso
Elite Recognition Award
Elite Recognition Award
2024
Expo City Dubai
Success of Expo
Success of Expo
2020
Louvre Abu Dhabi
Exceptional Partner
Exceptional Partner
2023
Yas Island, Abu Dhabi
Legacy Platinum Partner
Legacy Platinum Partner
2023
Ishraq Hospitality
Top Partner
Top Partner
2022
STUBA
Certificate for Partnership Excellence
Certificate for Partnership Excellence
2023
Tripadvisor
Tripadvisor Travellers' Choice
Tripadvisor Travellers' Choice
2020
W Abu Dhabi – Yas Island
Top Performer
Top Performer
2023
Sofitel Dubai The Palm
Recognition Award
Recognition Award
2022
SATTE
Recognition Award
Recognition Award
2022
Lapita, Dubai Parks & Resorts
Customer Appreciation
Customer Appreciation
2025
Majestic Hotels
Majestic Partners Award 2025
Majestic Partners Award 2025
2025
tbo.com travel simplified
Exemplary Business Contribution
Exemplary Business Contribution
2025
Trav buzz news
Destination Management
Destination Management
2024
Hotelbeds
Most Supportive Team
Most Supportive Team
2022
Golden Sands
Thank you Support throughous
Thank you Support throughous
2024
Dubai Dolphinarium
Dubai Dolphinarium
Dubai Dolphinarium
2023
AL Khoory
Top Performer Award
Top Performer Award
2025
apiso
Elite Recognition Award
Elite Recognition Award
2024
Expo City Dubai
Success of Expo
Success of Expo
2020
Louvre Abu Dhabi
Exceptional Partner
Exceptional Partner
2023
Yas Island, Abu Dhabi
Legacy Platinum Partner
Legacy Platinum Partner
2023
Ishraq Hospitality
Top Partner
Top Partner
2022
STUBA
Certificate for Partnership Excellence
Certificate for Partnership Excellence
2023
Tripadvisor
Tripadvisor Travellers' Choice
Tripadvisor Travellers' Choice
2020
W Abu Dhabi – Yas Island
Top Performer
Top Performer
2023
Sofitel Dubai The Palm
Recognition Award
Recognition Award
2022
SATTE
Recognition Award
Recognition Award
2022
Travel with confidence knowing that your safety comes first. We follow strict standards, partner with trusted providers, and ensure every detail is carefully planned to give you a worry-free experience.
Human understanding
Operational discipline
Long-term relationships
Responsible growth
4.941,517 People
Trusting us!
When I started Rayna, I did not begin with a master plan. I began with responsibility.
I worked directly with travelers, handled their concerns personally, and learned the destination by being present every day. In the early stages, we faced limitations - in resources, systems, and recognition - but we never compromised on standards.
Over time, I came to understand that experience businesses cannot be managed from a distance. They require operational discipline, accountability, and real knowledge of what happens on the ground - not just what appears on a screen.
As the industry evolved and large marketplaces expanded rapidly, I questioned whether technology would replace traditional travel expertise. My conclusion was different. Technology should strengthen operators - not disconnect them from responsibility.
Today, Rayna operates across multiple regions with an integrated ecosystem and a strong team. Yet the principle remains unchanged:
We are responsible for the experience we sell.
If you travel with us, you are placing trust in our judgment, our systems, and our people. Earning that trust - and honoring it - remains our priority every single day.
Manoj Tulsani
Founder - Rayna Tours
That belief shaped Rayna.
We invested in systems when systems did not exist.
We invested in the right assets to protect quality and support sustainable growth.
We backed people focused on long-term growth, not short-term scale.
Yasser Noman
Chairman - Rayna Group
Himanshu Laul
Managing Director
Senthil Velan
CEO
Deepak Hiranandani
CCO
Prateek Tulsani
CFO
Rinki Tulsani
Head of Contracting
Anowar Hussain
Head of IT
Ahmed Yaqoob
Sales B2B UAE
Sunil Panwar
Sales B2B UAE
Ranjan Kumar Singh
Sales B2B India
Rajkumar Gaikwad
Sales Retail
Tito Mathachan
Sales B2B Abu Dhabi
Jan Ezzat
Sales GCC
Manoj Gagwani
Sales Holiday
Azharudeen Khan
Sales
Rumy Degamwalla
Sales
Carmen Palimaru
Sales B2B Europe
Parizad Shah
Human Resources
Sandra Lobo
Business Cruises
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